I made a Hobbit champ and LM, and stopped playing them because for me, travel reduction time is essential, and I just did not want to purchase the travel time reductions for another 2 characters, it's just too expensive. And I really wanted a Steed of Michel Delving mount for each of them too, but it's just too much.
It would really be nice if the Store had more account wide purchases for stuff like that. And an account wide 250 health for mounts would be nice too, like you have for the account wide 78% mount speed.
I'll second this one, especially regarding the travel cooldown reductions. I'd drop extra cash on the game without hesitation to reduce my travel cooldown and purchase extra milestone skills ****IF**** they were account wide and not just for a single character. If SSG is truly trying to bring LOTRO up to snuff with the more "modern" games, then account wide VS character based unlocks in the store should be a hard focus for the team. Again, I understand monetization, but you have to consider the benefit to revenue that would come with more people actually buying in on something. I've held off in the last few point bonus sales because I simply don't see much use in stockpiling more points than I already have unless I see more things to spend the points on (and mind, I already own 1 of every single type of premium house, including a personal mead hall, personal kin island, and personal erebor kin house). I have 14 lvl 140s, so character bound unlocks like that are not appealing. If they were made account-wide, I would wipe out my thousands of points almost immediately and likely throw even more money at the game just gto get all of those boosts and such.