I missed all the Bounder's Bounty talk while away on vacation, but it seems like it's not the players' fault that the idea wasn't properly thought through prior to making promises about how the process would play out. How was anyone surprised by the number of people who would need to be contacted? We all have access to a calculator. Why didn't they realize the amount of work that would be required before advertising the competition? Lots of people logged in more than they would have and played in ways they might not have otherwise in order to receive the promised reward, and now the reward is being changed because it's "too much work" for the people who put together the contest.
I think it's silly to expect people to be placated by a "20 Questions" answer when what they want is for the initial promise to be fulfilled.