Hello there, one little improvement could be to start announcing the little events and lotteries on social media websites. Last week for example, I was surprised about the 100% xp weekend (which I saw on Thursday), so I went ahead and lvled up my alt. Another example, now after a random check I see there is a lottery, cool, but I would have missed it if I've checked the web at night, as I usually do, before logging in LOTRO.
Just saying.