Quote Originally Posted by Khafar View Post
This is an interesting set of slides about the DDO experience with F2P that Turbine presented at the Game Developer's Conference this year - thanks to another poster here for that link. And while it doesn't point to the "end of end-game", it certainly does suggest an evolving set of priorities. For example, on one slide he mentions that the normal subscription-based game drives thinking like "We have to build more content for elders to maintain subs", while F2P model is more "We have to build more of what's selling". A hybrid model with both subscriptions and F2P would need some of both, so priorities are going to be split (unless what's selling also happens to be "elder content" - it wasn't).

Some interesting stats:

  • 5X previous revenues.
  • 2X previous subscriptions.
  • 10X previous number of active players per month.
  • 20% of F2P players spend money. With 1 million new players, that's 200K new spenders.
  • They reacquired 20% of all previous players who had left the game.
  • Most subscribers use the store, and 1 in 5 buys additional Turbine Points (beyond the 500 TP/mo that comes with the subscription).
  • Average age of players did shift down, from 15% under 25 to 25% under 25.
Khafar
Its also obvious ,but not mentioned, that with that content in DDO also doubled or more in the same time....

lol