A long time ago, in an MMORPG far, far away, they had a thing called a Hearthstone that took you back to the Inn you had set it at.
The Cool Down on that item was 60 mins and everyone grumbled about it, so eventually they changed it to 30 mins CD in a patch. No muss, no fuss, no cost, just a simple change to every HS CD in a patch one night.
Meanwhile, here in LotRO we have the Map Home (or Milestone Skill or whatever it is now called).
This takes you to the place where you have set it and has a 60 min CD just like the other one.
Unless you pay out 495 Turbine Points per character for the new "Hurried Traveler" Store item. That is a total of 4,455 TP for a full set of toons, which equates to nine months worth of the "free" TPs that are given out to VIP members.
I am not going to argue whether the lower CD is a "need" or a "want", whether it is "necessary" or "convenience" etc.
The single point is the difference in approach between WB/T and Blizzard. This type of gouging, and there really is no other word for it, is the new face of LotRO and we'll be seeing it in more and more places.