Adding to this.. I see people mentioning Cities and I have always wondered why Turbine does not hit the conventions. I am sure there are players in each city that would man the tables for a day or 2 and only 1 employee is probably needed to transport and set up.

There is N.Y. ComicCon
Philly Comicon
Chicago comicon
Of Course San Diego Comic Con
Mgeacon and FX in Orlando
Miami ComicCon

These events draw TONS of fantasy lore fans who if they go the chance to see Lotro in action and maybe got a chance to play it for a few may join up and play.

Just a thought.