I don't see how releasing a brand-spanking new store is going to keep Turbine in business for the next few years. It certainly isn't going to attract people back into the game. Sure, it may let those of us who are still here to buy things easier, but really, wouldn't it be more cost effective to come up with something that, I don't know, might interest players or (gasp in horror) actually get them to give the game another try? I can think of several things Turbine could do to improve the game and potentially attract people back. A new store isn't one of them.