That's really excellent suggestion ! This is getting really constructive now

, would be very nice to implement a reward system where u can only pick either of 2 option, "armor/gear" or "hefty gold/barter coins" (Ancient Ithil Coins in this case, as long as they can be bartered for grind items, like starlits, emp scrolls, essence recipes, solvents etc. everything that people usually spend gold anyways

That way would still have incentive to run the content as much as possible). People would pick armor if they can use the armor, or pick gold/coins if they don't need.
Easiest way to implement this atm would be adding barter option of "armor", "jewellry", "class item" to hefty "Ancient Ithil Coins". @Devs please consider this if you want your content being run as long as possible. If this was implemented, we would not bother selling the loot at all, I think.