I have 3 computers (wife, daughter and myself) that play the game and we are all annual VIP's.
2 of the computers updated the splash screens, day one. The 3rd one did not.
Yesterday, I completely uninstalled the game on that computer, scanned registry cleared every instance or location of the files, etc...
I Downloaded and installed fresh, and lo and behold it still runs the old WB/Turbine splash screen.

I do not know why... previous replies mentioned a couple of other things, I will look into.

Marty