The root cause of the problem can be easily traced to SSG's poor content design and total absence of quality control. Creating a time-sink that is meant to last for a good couple of months has been rendered obsolete as a result of putting high-value barter items in the loot tables of mobs in a location with idiotically fast respawn rates. Anyone involved in MMO game design should understand player behaviour and how content design is impacted by that, and SSG well and truly ####ed up with U20 in that regard.
There are so many obvious and straightforward mechanisms with which farming would have been discouraged:
1. Putting a daily limit on the number of times rep items can be used or bartered.
2. Only having the rep items drop from mobs inside instanced content that can be accessed once per day and where the mobs do not respawn (lesson #1 from Hytbold).
3. Not gating high-value gear behind a rep system and instead gate it behind a new currency that can only be obtained through the daily quests / instances.
Anyone who has played other MMOs will recognise how flawed the entire U20 rep progression system is. SSG are meant to be staffed by experienced content designers & game developers who understand the nuances of player behaviour. Instead it's as though SSG sat down with a bunch of farmers & exploiters and asked them how they would like the content for U20 designed.
SSG's culpability in this matter is so serious that I am now doubting their overall ability to deliver this game in the medium and long term. They need to do a thorough review of how U20 was designed, investigate the lessons learnt as to how bad design decisions lead to poor game performance and a ####ty game experience for their customers and then, most importantly of all, COMMUNICATE THE OUTCOMES WITH US - THE PEOPLE WHO PAY THEIR WAGES.
There is no longer an evil mega-corporation in the form of WB to hide behind. SSG need to pull themselves together or otherwise the game will go down the drain fast.
PS - That all being said, the dumb kid farmers & exploiters who have had a rather profitable last few days just can't see how their own behaviour is contributing to the situation. But that's a reflection of their general immaturity and inability to consider anything other than when the next farm train is up.