Re: Feedback: Producer's Letter December – 2010
This is about getting a letter from Kate, not the content of the letter.
As a retired executive from a service business, we chose to focus on figuring out how to provide what the customers would say was excellent customer service and service products.
I found that a significant part of providing excellent service and products, and having the customers say it was, was my being frequently and personally visible to my employees and customers.
So, to encourage you, letters like this are a seriously positive way to be visible to your customers and to feed your customers information that makes them feel included, not ignored. Yes, it takes your time; yes, you get the good and the bad. But, from the perspective of figuring out ways to have us tell you that Turbine is giving excellent customer service and developing the game in ways we like, there is pretty much nothing better than getting, evaluating, and figuring out how to take advantage of negative feedback and the hidden requests in that negative feedback.
So, I applaud your letters. I applaud the changes in the game that have been from you and your staff asking for and receiving feedback, both negative and positive. Barter Wallet, radiance gating, the LI system and LI system changes, on and on, there are so many past and current examples of how you all are learning to include your customers in helping you meet your customer's needs. Good job!!
I look forward to experiencing things I've had to bypass in the game, and to the new adventures that are coming in Turbine's rendition of Tolkien's Middle Earth at the end of the Third Age. Thank you Kate, and all!!
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