I would like to add that to this. Nielsen is relied upon by Fortune 500 communication and entertainment companies as well as advertising agencies and their clients to provide accurate information upon which they can make business decisions. People in this forum may think this is about nothing more than "bragging rights" but there actually is an important purpose to the information that Nielsen provides. To somehow suggest that Nielsen doesn't know what it is doing or that it's information is inacurrate or irrelevant is naive at best.