Turbine has put a lot of energy into the system to shrink the Lotro Store by discontinuing products. Followed by a new currency that is not held by, added to, subtracted from or used to buy anything from the Lotro Store. Looking at it where I am sitting it appears that Turbine has decided that PlaySpan is charging too much to operate the Lotro Store. The goal is to minimize the dollars they pay PlaySpan by the following methods:
1) Reduce the number of different items on sale. Every item has a cost to put on the shelf. There is a daily cost to keep it on the shelf. Not moving the item. Stop selling it.
2) Typically there is a per transaction charge. Something like 20 cents + 4$ of the gross value. You want big sales. How this concept applies to funny money. No idea. You make customers buy a new Turbine internal currency. The number of transactions will fall. Going back to point 1 - They items supported by the Mithril coins are not sold in the Lotro Store.
There are potentially significant cost savings by moving some of the functionality to their own servers.
Perhaps the long term goal (if feasible) is to fully implement the item store internally. Thanks for all the fish PlaySpan. We are going to do it ourselves in the future.
Last edited by Yula_the_Mighty; Jan 29 2013 at 07:34 PM.
Unless stated otherwise, all content in this post is My Personal Opinion.