What exactly do you mean with that highlighted passage?
They already branded the game with that SSG logo but are unable to create a producer's letter, unable to create a meaningful company website and are still communicating as if they were still with turbine.
The only few in here that are patient are the one who either 1. refuse to accept reality that so far SSG = turbine or 2. have given up all hope and make the best of what is being regurgitated by SSG.
Let's do a through experiment in which you are the deciding figure behind SSG and you just parted ways with turbine and now you have full control over all decisions regarding lotro.
What do you do to appease your playerbase that they and the game are no longer being neglected as a way to honor your statement of "...are thrilled to be able to take these games in exciting directions for a long time to come"?
Source for that claim:
https://www.lotro.com/forums/showthr...Transition-FAQ
1. Continue to act and behave like turbine did - next no communication, every issue with the game that has been voiced for years is still being ignored, a company website that only links to both ddo's and lotro's site, etc. In general showing your playerbase that you really don't care at all about all their complaints and thus expose your lack of common sense because that is no way to treat a customer.
Imagine ordering a meal in a restaurant and you get something that is overcooked, bland and smelly as if left open to rot for some time. You complain to the waiter, he seems like he's listening to you and walks away and nothing. You sit there in front of this "food" waiting for a something new and edible to arrive - but neither the waiter nor the owner seem to care that you have been served something this dismal.
2. Take the golden opportunity of being your own man and no longer with turbine and you immediately break with all the bad habits and laziness that was practiced by turbine and you start communicating with your playerbase, assure them that all the complaints have been noted and are looked into and you even created a producer's letter where you actually present a rough road-map of what's to come and doing your utmost to re-gain the favor of your playerbase. And your appointed CM is actually doing his job of being the middle-man between player and developer and actively searching for issues brought up in threads.
Back to the restaurant example: I complain again but now do a different waiter. This one is compelled to serving the best food possible and is shocked at what I've been given by the other waiter. He goes back to the kitchen and after short wait I have something to eat that is actually edible and tasty.
Chosing option 2 should be common sense and a no-brainer considering how abysmal turbines reputation is on this forum - and yet SSG so far chose option 1 of upholding that status quo which turbine coined.