Originally Posted by the Official Harbinger of Soon blog...
Incredisoon
OK! We’re done messin’ around. We have a date, we’ve found the calendar we wrote it on, and we are going to tell you. Like right freakin’ shortly! Seriously!
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Modifiers, adjustments, and other fun stuff.
Capitalization
As a general rule, capitalization will tip you off as to a measurement’s place in time. Capital letters denote a longer period of time than lower case letters. This applies to all uses of capitalization when dealing with time. Thus Soon is longer than soon. Like wise, MoreSoonerish, Moresoonerish, and moresoonerish are all incremetally shorter periods from longest to shortest.
TM and its uses
The notorious ™ has very specific meanings. It denotes a longer period of time than the word or phrase would otherwise represent without the addition of the ™.
Quotes
The use of quotes, like the use of TM and Capitalization has specific meaning. It is another measure of extending the noted period of time. Though it denotes a shorter extension than either ™ or Capitalization.
Combined notation
When you see a combination of modifiers (™, quotes, and capitalization) you must consider the impact of all modifiers on the base measurement. The more modifiers, the larger the expansion of time from the base measurement.