Originally Posted by
interactii
I think you have to keep in mind a few things about the landscape of LOTRO. Keep in mind that LOTRO is a game designed to make money.
When Isenguard came out, most of the people who would buy the expansion where level 65. In fact, it had been so long without an expansion that most of the player base was at or near cap. Isengard was a pretty darn awesome expansion. It very much followed the Moria model, with more skills or significantly improved skills, new gear, new raid and instances.
It was however, an expansion for the endgame, in a time when getting to the endgame certainly was work, but something many people had already done.
ROR saw a pretty huge shift. During this time, or perhaps because of it, the game focus shifted away from the endgame. We saw a strong change that was an attempt to try to not only open up content for lower levels (by having the erabor raids and instances be runnable at level 20), but also the start of a rewards shift. Rewards were easier to get, though still somewhat difficult to get the best rewards.
Why the shift? Because the game population is changing. People come and people go, but the number of people at cap no longer made up the majority of people playing the game. Because the smaller staff size that turbine has had for a while dedicated to LOTRO, there just isn't enough money in making content that served only one group, the endgame player. The team isn't big enough, and even if it was, the game is too big to add content for all level ranges. Also, it was an attempt to try to make the non-elite players feel more empowered. Its a game, its supposed to be fun.
HD was more of the same thing, only some of the rules went out the window. More of the same "content for all" with big battles, but an even more randomized loot system, and infact loot that is so flat in design there are basically two tiers, and anyone can get any loot. Why wasn't the music as good? Because the music was much cheaper. The whole expansion was cheaper, except for in the actual cost.
Now that we are at HD, the only elements we have left of what the game used to be like is the art direction, which is still beautiful thoughout HD, There is some neat innovation in the BB system, even though its still terribly bug ridden, and it might as well be another game rather than LOTRO, and the epic quest is just about as good as it always was, despite now being behind a paywall for free to players.
I wonder if the producer's letter was always planned to contain the announcement about expansions, or if it was driven by lower than expected sales. Either way, I really hope that all the work that went into an expansion will instead go into fixing the many bugs in the game, fixing the aging systems, and developing content that actually appeals to players, like we used to have.