I have seen this question asked in other parts of the forum and I am currently limited to this particular section so I am going to give my input that I have so far as I am new to the race and coming back with a VIP account after a break from the game. There are a few things that are different about the class and the trait tree such as being able to put points into enhancing a skill that you will not get for another 20+ levels and maybe down the road that will change but I am actually looking at it as a benefit because it eliminates a possible point investment option.
First off you have to decide on your style of play, are you going for protection (The Hide)? damage (The Claw)? or being natures little helper (The Roar)? Personal I am more or less soloing it right now so I am staying on level or just a couple levels below the Evil that is running around. So what I have found is a blend of points spread out over all three trait lines right now seems to work best for me with the stance dancing from Human to Bear to Human, etc. I currently have 25 points to spend due to level and deeds and here is how I am currently spending it.
Selected Specialization: The Claw (Red Line), which give bonus Wrath on every critical hit done.
Vitality Increase (Blue Line) ~ Rank 2 ~ 4 points ~ +32 Vitality
Hardend Heart (Blue Line) ~ Rank 3 ~ 6 points ~ +6 Warth per second for 5 seconds
Vigilant Roar (Blue Line) ~ Rank 1 ~ 2 points ~ Any hit received reflect 30% of damage
Critical Chance (Red Line) ~ Rank 5 ~ 5 points ~ +5% Critical Chance
Bleed Damage (Red Line) ~ Rank 4 ~ 4 points ~ Slash Skill now applies bleed damage with +15% bleed damage which stacks up to three times
Encouraging Strike (Yellow Line) ~ Rank 2 ~ 4 points ~ Slash Skill now applies a self heal buff of +2% outgoing healing which stacks up to three times.
So basicaly I have a little boost to Morale and The Claw Specialization gives +30% damage in Bear form. So my basic standard set of skills is as follows for one to three targets where you can just worry about them one at a time.
Slash > Expose > Ferocious Roar (if available) > Slash > Slash > Hearten ~ Then I change to Bear form.
So what I have now (saying that FR was not used) Slash has place 3 bleeds on my target for 10 seconds and it also has placed a +6% to my healing.
Expose has placed -40% Mitigation on the target for 8 seconds which helps with the two Slashes that come after it and first attack in Bear.
Use Hearten just before going into bear form does an initial heal and xxx heal per second for 8 seconds and the +6 Wrath per second for 5 seconds.
Once in Bear form > Vigilant Roar > Bee Swarm> Trash > Trash > Thrash >
Vigilant Roar now has placed a buff that reduces my damage taken by 30% for 10 seconds.
Bee Swarm does light damage every 2 seconds for 12 seconds.
Trash Tiers up three times with the total sum of Wrath spent being 30 Wrath which is the same as the total extra Wrath given by Hearten.
By this time your Hearten cooldown should be getting to the point that by the time you start over again and get to it should be ready for use so just repeat and repeat. Depending on how fast you click the skills you may have to hit the Slash or Expose an extra time before the Hearten on the cycle though but that is fine as you are building Wrath.
I have found using this way of points spent and rotation of skills used to make it so I am not really concerned about death. For example when I was level 32 and 6 or so points less into the above build I would headed to the Southern Barrow Tomb full of Signature evil creatures and pull 6 - 8 them at a time and just finish them off one by one as all of them did their best to damage me and in the course of of killing 200 - 300 in one run though the tomb I had to use a Moral Potion once and that was due to the fact I was half paying attention during one set 5 or 6 I pulled because I was talking to my kid that was in the same room as me.
Now I do no that they are level 20 and I am level 32 so it is really not that big of challenge but also there were times that I would not make it though my second cycle of skills and be hit with a 15 second stun and have 4 or 5 of them hitting me and I just waited to the stun was over and started the cycle over, no big deal. I know that not everyone will agree with this spread out of point spending that I am playing around with but it does have its advantages if you spend some time doing just you and the environment. I say they are worth it because you can as I do on a typical basic skill cycle only use 7 different skills and I am doing damage, damage over time, healing, healing over time, wrath building with each skill, wrath building over time to counter my wrath spending in bear form and enjoy a 30% reduction on the damage I take for 10 seconds and this is all spread out and overlapping with each other over the course of each 16 seconds which is the ideal repeat time of the skill cycle.