The only other MMO I've consistently played besides LOTRO is Star Wars Galaxies, and I think one thing that makes SWG stand out is its robust player economy that makes you actually feel more connected to the world.
I'm curious to hear some ideas y'all have but these are a few that pop off the top of my head:
- Increase the duration of items posted on the auction house to at least a week (easier to keep it stocked with crafted items instead of getting taken down)
- Raise the cap for amount of items posted to the auction house (I think restricting sales to the point that it's not accessible for F2P players hurts the overall community and experience for everyone and makes folks less likely to invest $$ in the game when the auction house has huge dead zones of crafted content)
- Boost the stats of crafted content to be at least a few levels ahead of looted/skirmish/quest reward content. I definitely don't like it when the situation gets to the point where it's impossible for casual players to be viable without a massive investment in gear, but creating more demand for folks to buy crafted gear as they level up would be sweet.
- Increase frequency of looting components to be competitive with getting them from a skirmish vendor. If it takes way less work to get a Beryl shard by doing a skirmish and bartering for it, what's the incentive to actually go out and find them in the world?