Both "workarounds" at getting a rep accelerator now is really not an option.
Missions, really? Did they analyze the mission wrapper completions, discovered that everyone picks a shard, and "no way, they're getting too many shards, we gotta force them to choose something else!"
That doesn't work. It's a game, therefore, entertainment. People don't accept being forced to spend their time in a way they don't like. They have only so much of free time, so - they find other ways to entertain themselves, outside of LOTRO. Or even in it, the game is huge.
Store? Accelerators in there are overpriced insanely. 250 LP for 5k rep, 1000 LP for 25k rep, really? The whole Gundabad costs 3k LP. A 130 valar costs 6695, and that's fair. I don't know who ever buys overpriced stuff - virtue accelerators for the same price are clearly there to promote valars, a simple marketing trick "but you can spend more and get a ton of VXP way way cheaper". And it works.
I was happy for old content made free for newcomers, even considering that the only thing I got from anniversary gifts were several valars I could do without, collecion edition pets I don't really need and a large task carry-all (that's the best
) Not for a single second I felt cheated out of having to buy old zones, with LP or cash, while now they're free. But now all of us, old players and new, got a kick in the gut and left without rep accelerators.