
Originally Posted by
StavroMuellerBeta
At this point, Turbine has two options. They can attract new players in a revolving door style game, or they can keep the old players happy. They could take a third option, do both, but they seem unable to do that (they're trying, but they've failed miserably).
If they take the first option, the revolving door, they get a constant stream of new players. Since accounts no longer expire, each and every account created can be counted as active indefinitely. With the constant stream of new players, they always have a fresh batch of players who aren't aware of the issues at end-game.
These new players are shown lots of shiny stuff in the store for "only" 995TP, but they see that each slayer deed only gives them 5TP. With a little bit of math, they see that the one thing they want can be earned through two hundred slayer deeds of 40+ mobs each (at the lowest tier), or only $15 on the credit card.
Once that credit card has been pulled out, Turbine has their money, and the player is just a freeloader until they leave or pull out the card again.
Then there's the second option, keep loyal customers. This option is a little trickier, since older players will leave over something as trivial as a changed run animation.
For these older players, many of whom are lifers, recurring subscription VIPs, or former VIP premiums, the potential for revenue is minimal at best. Those with a recurring subscription do give $10 per month, so that's $120 per year guaranteed, but the profit ends there. Many lifers have been freeloading since before F2P was even in the picture, so the average profit from them is as close to zero as to make no difference. And the former VIP premiums have many of the store perks grandfathered in to their main characters, so the profit potential is minimal at best.
In order to make a profit form these older players, Turbine would have to put in things they would want. Since most already have all the horses and cosmetics they could ever possibly want, the profit potential is limited to expansions and end-game stuff.
Expansions give a profit when bought from the cash shop, but many VIPs used their saved up points, so that represents zero profit for Turbine. So what can they do to get more profit form these players? The obvious answer, at least to those who make the decisions, is to sell the things that players spend time grinding for.
Players grind for relics, so they sell relics and relic removal scrolls. Players grind for legacies, so they sell legacies. Players grind for virtues, so they sell virtues. Players grind for gear...
But this brings up the obvious "pay to win" arguments, so what can they do now?
Well, they have the old guard, who represents minimal profit, yet complains the most. And they have the newbies, who represent a high amount of profit per player, yet virtually never complains.
Between these two groups, who would you keep?
From Turbine's point of view, getting rid of us old timers serves two purposes. They get rid of all the freeloaders, which takes care of issues of lag and customer support. And they get rid of the complaints, which they perceive to scare new customers away (which is why every thread mentioning this gets merged into a topic 73 forums down, while praise and veneration sticks to forum number four).
Unfortunately, every word they say is carefully calculated in such a way as to get rid of the freeloaders. A protest this large isn't something they wanted to avoid, it's something they've wanted for a long time. For every person who leaves, that's one less complainer on the forums to scare newbies away. For every premium and lifer who leaves, that's one less freeloader taking up valuable server resources.
Personally, I'm not giving in. This may be a slippery slope, but I've got my sled waxed down and ready to go, I'm going to enjoy this ride all the way to the bottom no matter how many trees or rocks they throw in my way.