Quote Originally Posted by Celestrata View Post
As Aaron put it, it's one of the aspects of what you can choose to do at endgame. The other options are various quests in Mounted Combat, group encounters, and building a Rohirric outpost. If you don't want to do the fishing, you certainly won't have to, but it is an option.

Obviously, we're not getting into detail on these things yet, but we certainly will be talking about those things more as we get closer.
Any one else read this and think these are nothing more then the current daily quests we have for grinding reputation, and not a new endgame system like turbine is trying to tell us it is.