It hyped the store very slightly only at the start. The majority was not about the store. It brought up a raid that I hadn't even heard of, there's no reason to trash them based on the time since I think most raiders haven't even finished the current one yet, and this has never been a raid-heavy end game. It announced more instances and skirmishes. This sounds like BIG news. I'm baffled why it makes people angry.
"Very slightly"? I guess that's in the eye of the beholder. I counted four store plugs in the first paragraph.
I hope you all have been enjoying the new Book 3 content and changes! We’ve gotten a lot of positive feedback on the new Instance Cluster for Eriador and Enedwaith, as well as on the changes to Evendim and the new additions to the LOTRO Store. I’ve been particularly enjoying the Northcotton Farm instance (who doesn’t love saving hobbits from poison pies?) and the Gorthoron Raid (thank goodness the wings stay unlocked once finished – I just can’t quite hack those all night raids anymore). The improved Morale potions and Battle potions of Restoration have also found permanent places on my hot bar, as have my new milestones.
I guess we should be grateful we didn't have to sit through a 30 second video on the wonders of the store before we got to read the letter...